Here’s a clear, professional Job Description (JD) for a Relationship Manager – Sales, suitable for Sri Lanka or regional markets. If you want it more corporate, startup-style, or industry-specific (banking, education, real estate, healthcare), I can tailor it.
Job Title: Relationship Manager – Sales
Location: [City / Hybrid]
Employment Type: Full-Time
Reports To: Sales Manager / Business Development Head
Job Summary
The Relationship Manager – Sales is responsible for acquiring, managing, and growing client relationships to drive revenue and long-term business value. This role focuses on consultative selling, client retention, upselling, and ensuring a high level of customer satisfaction while meeting sales targets.
Key Responsibilities
Client Relationship Management
- Build and maintain strong, long-term relationships with new and existing clients
- Act as the primary point of contact for assigned clients
- Understand client needs and recommend suitable products or services
Sales & Revenue Growth
- Achieve monthly and quarterly sales targets
- Identify upselling and cross-selling opportunities
- Convert leads into clients through effective presentations and negotiations
Business Development
- Identify new market opportunities and potential clients
- Generate leads through networking, referrals, and outbound sales activities
- Collaborate with marketing teams to support campaigns and promotions
Account Management
- Prepare proposals, quotations, and contracts
- Coordinate internally to ensure timely service delivery
- Handle client feedback, concerns, and escalations professionally
Reporting & CRM
- Maintain accurate client data in CRM systems
- Track sales performance and prepare regular reports
- Monitor client engagement and follow-up activities
Key Performance Indicators (KPIs)
- Sales targets achievement
- Client acquisition and retention rate
- Revenue growth per account
- Customer satisfaction levels
Required Qualifications & Skills
Education
- Bachelor’s degree in Business Management, Marketing, Sales, or a related field
Experience
- 2–5 years of experience in sales, relationship management, or business development
- Experience in B2B or B2C sales (depending on industry)
Skills
- Strong communication and interpersonal skills
- Excellent negotiation and closing abilities
- Customer-focused mindset
- Ability to work independently and meet targets
- Proficiency in MS Office and CRM tools
Preferred Attributes
- Experience in [Banking / Education / Real Estate / Healthcare / IT / FMCG]
- Proven track record in achieving sales targets
- Strong networking and relationship-building skills
What We Offer
- Competitive salary + commission structure
- Performance-based incentives
- Career growth and training opportunities
- Supportive and dynamic work environment
If you want, I can also:
- Shorten this for LinkedIn or job portals
- Create a commission-based version
- Customize it for Education, Real Estate, Healthcare, or Tech Sales
- Add KPIs + targets for interview evaluation
Just tell me 👍